Builder, operator, serial reinventor. Writing about AI and commerce because I can't leave either alone. About me ยท RSS
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Turn Google Docs Into a Gemini Knowledge Base
Attach a Google Doc of your rules and prompts to Gemini and it acts like a knowledge base: it follows them, remembers, and updates when you edit.
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Comfort Isn't Sophistication
A study of 1.4 million AI interactions found the best AI users aren't the most comfortable with the tool. They're the ones who stay in the work.
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The Work Doesn't Disappear. It Moves.
AI doesn't make delivery cheaper. It shifts effort to heavier planning up front and finally gets the testing, docs, and polish we always meant to finish.
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Your AI Has an Agreement Problem
AI doesn't have opinions. It has agreement reflexes. Here's what that means for anything you're using it to decide.
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The Two-Message Rule
The single habit that takes mediocre AI answers to useful ones. Two messages, in this order, beats one ambitious one.
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Stop Measuring AI by the Stopwatch
AI didn't make me faster. It made me better. Two real builds, one fast and one slow, and what the '30 minutes' LinkedIn genre misses.
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The Conversation Is Disposable. The Context Is Not.
AI conversations die. The decisions inside them shouldn't. How I stopped losing project knowledge and started extracting it.
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AI Unlocked My ADD
AI didn't make me faster. It made me broader. How thousands of AI conversations became the cognitive scaffolding my brain always needed.
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The AI Director Protocol: Stop Chatting, Start Directing
Named AI personas with backstories produce dramatically more focused output than generic role prompts. I built 13 for one project.
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3 Million Words Into AI: What I Actually Learned
Seven lessons from an unreasonable amount of AI usage. Starting with: it's not 10x.